Be a successful Social Media Manager for your own small business!
If you're looking at this seminar you probably fall into 1 of 3 categories:
1) You have no idea where to start when it comes to social media marketing.
i. “Which platforms should I be on?”
ii. “What sort of things should I say?”
iii. “How do I reach out to people?”
iv. “Is social media even appropriate for my business?”
2) You’re looking for better ways to promote your business. You’ve been working at it and aren’t getting the results you hoped for.
i. Am I posting the wrong content?
ii. Am I talking to the wrong target?
iii. How do I reach more people?
3) You are clear on your brand and message, you just don't know the best tips, tricks, and tools for maintaining your pages effectively.
i. How do I create a custom meme?
ii. What is the best process for managing my time and creating content?
iii.How do I format my blog properly for SEO?
iv. I need templates!
You're in luck! (is that too cliche to say?) - This hands-on course covers everything you need to know about promoting your business and bringing awareness to it on social media!
I will walk you through the process of being your own social media manager - you heard me - I am literally setting you up with every tool and skill you need to NOT hire me to be the social media manager for your business (at least until you get so big that you need me because you have too much money and not enough time). Together we will create images, write content, find the best links to share on your page, and get you set up for easy management and engagement: working with all of my favourite and best tools to make it as seamless and easy as possible.
You will walk away with a complete 1 month Content Calendar of Social Media Success ready to kickstart your marketing initiatives online (something that you would pay me $750 to do for you).
"Sarah's workshops are fabulous! She provides the necessary information needed to make informed decisions with respect to social media platforms and provides turn key solutions. Thanks for the fabulous course!"
- Wendy G, Community Futures Wild Rose
"Thank you Sarah, for the amazing workshop! Learned so much and such timely information! #socialmediastrategy"
- Jennifer T, Bow Valley College
- Hootsuite (desktop & app)
- Dropbox/Google Drive
- Microsoft Word/Google Docs
- Google Alerts
- Followers Insight
- Evernote (or any notepad)
- Social Media Content Calendar - Template
- Target Market - Worksheet
- Digital Marketing Strategy - Worksheet
- Steps to Creating a Post - Worksheet
- Steps to Creating a Post - GUIDE
- Tips/Tricks - Cheatsheet
You will need to sign up for the following:
Please download the following apps (Phone):
- Hootsuite - scheduling tool: app needed for instagram
- Canva /Wordswag - image design tool
- Repost - instagram regram tool
- Dropbox - transfer and saving tool
It is recommended that you read my eBook prior to the course as we will not be spending a lot of time breaking down each of the platforms. You should have an idea of which platforms your business should be on.
It is also recommended that you treat yourself to a Social Media Audit so you can make the necessary changes to your pages before posting (I can work on this while you work through the course).
You will have much more (and quicker) success if you do all the preliminary work.
Bonus Course Perks:
A list of links to all of our favourite free tools (and paid alternatives if needed)
Worksheets designed to guide strategy and tracking your 'aha' moments
Working copies of the templates we use daily in our agency to keep you organized and efficient
Step-by-step visual walk through of ideation, design, creation, and software usage.
Sarah is the Lead Matriarch of two successful Digital Marketing Companies - Jumping Elephant & Elephant's Remark. Prior to starting her own business she worked with a number of large clients as a senior copywriter and social media manager in advertising agencies across Canada – spanning from Vancouver to Toronto. However, she felt drawn to helping the small business owner and found that social media was the best platform to level the field and compete head-to-head with ‘the big guys’.
What sets her apart is her extensive education in advertising:
- Creative Advertising Degree majoring in Copywriting
- Certification in Marketing management, Mobile Marketing, Social Media, and Digital Marketing
Sarah is also a world traveler and huge advocate for a work/life balance - Ironically the reason she became an Entrepreneur (where work and life seem to become one).
Guest Course Contributors:
LinkedIn Expert & Business Coach
Social Media Manager
StartTemplates & Tools (10:37)
StartCategory Planning for Structure (4:38)
StartOutlining Themes for Monthly Content (6:26)
StartMemes: The Best Support for Personal Branding (7:50)
StartHopping on the Trending Topics Bandwagon (1:34)
StartThe Rules of Content Writing & Tags (11:21)
StartEasy Image Creation for Social Media Posts (17:46)
StartContent Writing that Sells & Entertains (10:45)
Start#Hashtag Research on a Per Post Basis (12:44)
StartPost Scheduling to Get Your Time Back (6:41)